Major brands use a combination of relevancy and sheer quantity.
You will need a lot of money to be able to rank well in this space. All of the major players charge for links. We’ve been working with big casino companies to build links. Every blogger will charge a premium if they discover which sites they’re linking. It is, therefore, crucial to set aside money that can support high-quality links.
5 Key Linking Trends in Gambling
Cash Is King – Gambling pay big for links. They avoid direct footprints and use third-party email addresses.
SEO Campaigns – Some gambling companies will implement PR strategies to attract links from newspapers and the media, but they realize that this won’t necessarily help their difficult terms.
Aggressive Anchors– Larger companies might use surprisingly aggressive anchor strategies, especially if they are well-established brands.
Website Links– Large companies might pay for the rental of homepage links, but affiliates worldwide use this aggressive strategy to reach different markets.
Variety and Niches– Casino & Gambling companies chase a surprisingly wide range of niches. There is simply not enough informational quality sites that are related to casino & gamble.
What Types of Websites Are You Building Links From?
There are many websites and categories to that you could build links as long as there is a direct link back to the casino, gambling site, or other related sites.
Here are some categories we see gambling often pursue, along with some category inspirations.
The software allows you to scan through major online casino backlink profiles. This will reveal content (and links) in many of our categories.
Casino & Gambling – That’s obvious!
- Casino blogs & strategy websites – consider all the different game types like blackjack & roulette and search for strategy terms to find blogs.
- Poker websites – There are tons to choose from when it comes to strategy and poker news.
- Influencers & sports betting bloggers
Gaming
- Video game blogs – There are many, ranging in age from retro games blogs to browser games & Xbox gaming blogs.
- Card games are very popular.
- Other physical games like backgammon or chess are also available.
How Do You Go About Guest Posting On Gambling Sites?
This is a great way of getting your brand out there and building links back to it. Here are some things to consider.
1. Be sure that the domain authority is high and the site is reliable. You don’t want to waste time guest posting on sites that won’t benefit you.
2. Your audience will be drawn to your unique content. This is your chance to show off what you know about gambling.
3. In the author bio and body of the article, add a link to your site. This will improve your website’s SEO, as well as help people, find you easily.
4. After the article is published, make sure to promote it. You can share your article on social media or send it to your email address to have it seen by as many people as possible.
Guest post on gambling sites can help you build links and improve SEO. It’s important to ensure that you only post on trusted sites. Also, be sure to share your article and encourage others to read it.